Apr 14
Advertisers need compelling reasons to shift budgets across media channels; here are a few for starters from our CMO, Paul Childs… Mobile advertising spend is growing fast, actually very fast according to IAB US/UK/Spain mobile ad spend reports for 2011. In the UK alone, mobile ad spend grew 140% YoY from 2010 to 2011 at …
Apr 14
Data and privacy are now increasingly key topics for discussion in digital businesses due to various bills being discussed in the USA and the EU Privacy and Communications Directive. To this end, the IAB USA MMCoE (Mobile Marketing Centre of Excellence) organised a fly-in to Washington DC to meet with congressmen/congresswomen and the FTC (Federal …
Feb 04
It’s set to be an exciting one for the world of mobile and mobile advertising in particular. So here’s 5 predictions for the year ahead: 1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing rich using video, …
Oct 05
Steve Jobs is dead. The Apple chairman and former CEO who made personal computers, smartphones, tablets, and digital animation mass-market products passed away today. We’re going to miss him. A crowd gathered outside Apple’s Cupertino, California headquarters Wednesday evening, according to tech blogger Robert Scoble. “One lady told me she just wanted to pay her …
Loading tweets...